Web Application – Logic, Presentation, and Their Separation

Monday, May 16, 2011 posted by admin 9:42 am

A program is a sequence of instruction codes. It is executed according to the sequence of instructions. In the realm of software development, programs are developed to provide certain degree of automation for an application. The ability of the application software to solve problems lies heavily on the logic of the program which I will describe as the “reasoning provider” of a program or application. Logic gives an application the ability to reason. The more advanced the logic, the greater the reasoning power of the application and the more the degree of automation. There is no ready-made logic for solving all problems. The development of the correct logic is a function of the IQ and experience of the programmer which determine his ability to meet the challenges of developing the right logic. However, tools like program flowchart and UML could assist in developing the algorithm and by extension, the logic of a program.

Tasks like signing up and signing in on the web can be used to demonstrate the artificial reasoning by a program or script. When you sign up and submit your profile, if the username and/or password have been used by someone else, the script would deny you signing up. How did the program know that the username and/or password exist? It is through the reasoning power of the program given by the logic which ensures that the script searches first for the existence of the username and/or password and then prevents the submission of data into the database upon finding that the username and/or password exist. The same thing goes for signing in into an account. It is through the reasoning power (logic) of the program that the script is able to know whether the username and/or password exist in the database. If the logic is wrong or inadequate, you might find a situation where a user can sign in successfully with a non-existent username or password.
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ce-We have seen what logic is all about. It is processed back-end and so site visitor does not see it and he needs not see it but he needs to see some results of logic processing such as login and sign up denial and the reason why. To this end, provision is made in scripts for outputting to the browser custom messages that are quite explanatory to the visitor. Dynamic messages like this and things like text, images, animations, forms, and what have you that enable visitor interact with a web site and browse are what you call presentation. You can create presentation using scripts and static HTML tags. Each scripting language has its own built-in function for creating presentation. For instan

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Category : web

Digital Marketing – Mobile Website Web Development Process

Monday, May 16, 2011 posted by admin 9:42 am

Mobile websites are websites designed specifically for use on mobile devices like cell phones or tablets. The overall user experience is quite different than normal websites because of the different screen sizes and mobile devices don’t use a mouse to navigate the site. Generally, people use their fingers on touch screens to navigate. Therefore, developing a mobile website is pretty similar to developing a regular website, but there are some key differences. In this article, I’m going to outline the mobile web development process and highlight the major differences of mobile sites.

Here’s the web development process for a normal website. First you find out the business requirements meaning you find out exactly what the website needs to do, what information the website needs, what behaviors the pages need, and all the required elements for the website. The next step in the process is the sitemap, or an outline of what pages are required for the website and what the hierarchy is of the pages. The third step is developing wireframes which are blueprints of each page outlining where content will be placed and any other elements for the website.

The fourth step is designing the site with colors, text, pictures, etc. This is the final stage in ‘planning’ the site because the fifth step is the actual development of the site. This is where the programmers write the code for the site. The next step is quality assurance. Quality assurance makes sure the site is in perfect alignment with the business requirements, the sitemap, the wireframes and the design. Step seven is testing the site with pre-determined tests and scenarios followed by the last step which is the actual launch of the website. That’s a web development process in a nutshell.

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Mobile websites are special websites built and optimized for use on mobile devices like iPads or Android phones. For businesses, mobile websites are pretty much a ‘necessity’ today as more and more people use their cell phones everywhere and people expect to get online and have a great experience all the time. So to make sure your mobile website is a great experience for your visitors, it’s important to monitor the metrics of your mobile site. Here are nine metrics you should know for your mobile website.

1. Visits – This is the number of consumers who have visited the mobile site. These numbers can be identified for any period of time.

2. Unique Visitors – This is the number of absolute unique visitors over a specified amount of time. A unique visitor is a new visitor who hasn’t visited the site in a specific time period. If that person visits five times during that period, they will only be counted once.

3. Page Views – This is the number of pages that have been viewed on the website. It’s a cumulative number.

4. Pages / Visit – This is the average number of pages visited per visit. If there were 1000 page views and 100 unique visitors, then there were 10 pages per visit.

5. Bounce Rate – This is the percentage of single-page visits in which a visitor leaves the site from the entrance page. This is a great metric that measures visit quality. If 95% of the visitors leave on the first page, Houston… we have a problem!

6. Average Time On Site – This is the average amount of time spent on the website by visitors. The longer they stay on the site, the better the site is.

7. Percentage Of New Visits – This is the percentage of new visitors over a specified period of time. You want to know this info to see if people keep coming back. A low percentage of new visits means your mobile site is doing a great job of building a community where people want to come back to.
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Category : web